FOUNDER & DIRECTOR
Alex began her career in video game marketing working on the advertising account for Xbox at McCann Erickson where she was responsible for launching the award-winning mobile app campaign for the launch of Kinect Star Wars.
She then joined Sony Computer Entertainment as a Product Manager working on some of PlayStation's biggest franchises including Killzone, SingStar, Uncharted and The Last of Us, but it was her first product launch, Tearaway (2013) that was closest to her heart.
Alex moved to work in-house at Media Molecule on their forthcoming PS4 game 'Dreams' as a Commercial Strategist before founding Amcade in September 2016.
Alex was named in MCV 30 Under 30 2016.